Turning to Quick Thinking

Tune into any of the 24 hour news networks and given the state the state of the economy, you’d think people are not going anywhere this summer, not doing anything fun, or not learning something new. Here at the Ocoee River in Tennessee, the recent surge of visitors on and off the water suggests an evolving trend – people are in fact prioritizing the idea of getting out of town and putting themselves in different surroundings. In other words, they’re seeking live.

The compelling difference right now compared to past years is the advanced planning that goes into such travel – virtually none at all. Getting away is becoming “last-minute” in nature and people are simply showing up at the front door at our raft company and kayak school unannounced ready for adventure. Jackson Kayaks Founder and President, Eric Jackson, suggested as much in a recent interview saying, “Even in these times, Americans don’t want to compromise on lifestyle.”

The upside of a down economy is that people re-adjust and look for improved solutions. They change past patterns that haven’t produced good results. They stretch themselves into trying new and better things. And they find creative and effective ways to grow, learn, and do better.

These attributes parallel some of the fundamental skills and benefits of navigating rapids on the river and there’s much more to be learned on whitewater that translates to our lives away from the river. Maybe that’s why the river is a good match for the way people want to spend time away from home at the moment. To that end, similar as how we approach the current world and challenges around us, kayaks and rafts are always doing one of two things on the river – working with it or fighting against it. Which one are you doing?